Home Education Workshops - Tuesday

Workshops - Tuesday, October 9

SAVE TIME! Print your workshop handouts before you come to Charlotte. Handouts are available here.

7:30 – 9:30 a.m.

Breaking the Consumer Code: New Insights Into Ways Consumers Really Think About Funerals
James Forr, Olson Zaltman Associates, Columbia, MO
Ever wish you could read the consumer's mind? Results of a new study will give you a glimpse of what customers may be thinking. The Funeral Service Foundation engaged Olson Zaltman Co. to study the unconscious mind of consumers as it pertains to deathcare using groundbreaking methodology developed at Harvard and Penn State and widely embraced by blue chip companies like Procter & Gamble and Coca-Cola. Learn how to re-engage with consumers as we see deathcare through their eyes. (2 CE hours)

Embalming Bariatric and Edema Cases
Matt Smith, Frigid Fluid, Oxford, MI
This workshop will address two specific types of embalming cases needing extra attention. The bariatric case discussion will include step-by-step instruction on how to handle (maneuver) bariatric cases. The severe edema case will include vascular embalming and hypodermic treatments, removal of edema from the tissue, proper cosmetic usages and dressing and casketing of the remains. (2 CE hours)

Everything You Need to Know About Social Media and Web 2.0
James Spellos, Meeting U, Bayside, NY
Technology continues to revolutionize the communication and marketing landscapes. Social and mobile have become key words to business success. Today's most successful funeral homes engage their customers using social media. How should you use these tools to best connect with your customers and which tools are best for your funeral home? This session will identify and discuss the critical sites that impact how you do business today and redefine how you will use them tomorrow. (2 CE hours)

OSHA: Revised Hazard Communication Standard/EPA & Sustainability: FDs Can Do It All
Ed Ranier, Timonium, MD
Carol Green, Law Offices of Carol Lynn Green, Bethesda, MD
The first part of this workshop will cover the revision to the OSHA Communication Standard that occurred on March 26, 2012, which has a direct effect on funeral service employers, who must be in compliance with training and labeling requirements by December 31, 2013. The revised standard significantly changes hazard classification, product labeling and the format and content of Safety Data Sheets and will require retraining of funeral service practitioners and staff. Tools needed for full, mandated compliance will be provided. The second part of the session will focus on how sustainability has emerged as a guiding principle for communities. Not surprisingly, today, many families look for a funeral home that follows sustainable principles. Yet funeral homes that are attentive to sustainability principles still need to comply with EPA and OSHA requirements. Find out how you can achieve both. (2 CE hours)

11:15 a.m. – 12:15 p.m.

Cemetery Perspectives From Around the World
Jisheng Wang, Fu Shou Yuan Group, Shanghai, China
Gustavo Moreno, Funeraria la Paz, Miami, FL
Cemetery experts from around the world share their trials and tribulations as well as their successes. This panel will share important issues that affect them in their businesses and what they have done to overcome them. (1 CE hour)

Dover Port Mortuary: The Back Story
Dr. Jacquelyn Taylor, New England Institute at Mt. Ida College, Newton Centre, MA
Vernie Fountain, Fountain National Academy Springfield, MO
In fall 2011, an alarming news story broke alleging various types of wrongdoing at Dover Port Mortuary, the largest Department of Defense mortuary in the world. Soon afterward, Secretary of Defense Leon Panetta appointed an independent review panel to investigate the allegations. Three funeral service professionals – Gary Huey, Vernie Fountain and Jacquelyn Taylor – were selected to serve. They have now been authorized to make public the findings of the exhaustive investigation in order to reassure the public that our country's military fallen are being treated with the honor, dignity and reverence their supreme sacrifice demands. This seminar will present the details behind the headlines. It will inform attendees about what really happened, what the panel recommended and what actions will be taken by the U.S. Department of Defense. (1 CE hour)

Shoestring Marketing
Larry Mersereau, PromoPower, Urbandale, IA
Getting maximum mileage from a limited marketing budget demands careful media selection and marketing communications. You need maximum return from your investment, and this program can help you get it. We'll examine where you should be placing messages for maximum impact. You'll learn Larry's Magic Formula for Compelling Marketing Communications – a simple plan you'll use to create everything from print ads to sales letters, Web pages to emails, even Facebook updates and Tweets! You'll take home a list of power words – language that's proven to lift response in all media. Plus, you'll learn graphic design secrets that will change the way you look at all of your marketing communications layouts. You'll use the ideas and insights you learn during this workshop to get the return you deserve from your investment in marketing and promotion. (1 CE hour)

Smart Phones... Smarter Business
James Spellos, Meeting U, Bayside, NY
Have you unlocked all of the killer tools from your smartphones and iPads (or other tablet computers) or are you still using your phone just to make calls? This interactive session will provide ideas for what these smart devices can do for your funeral home, as well as customer interaction. Attendees will be encouraged to share their best practices and favorite mobile tools and apps. (1 CE hour)

Military Funeral Honors Discussion
Colonel Jack Lechner, Arlington National Cemetery, Arlington, VA
Mark Ward, Office of the Deputy Secretary of Defense, Family Policy, Washington, DC
The rendering of Military Funeral Honors is a way to show the Nation's deep gratitude to those who, in times of war and peace, have faithfully defended our country. This discussion-based session, following the Service of Remembrance, is a great opportunity to talk about how important the role of the funeral director is to this type of funeral and the significance of the traditions behind it.  (1 CE hour)

12:30 – 2 p.m.

Conversation Cafés are laid-back, coffee house-like discussions on hot topics in which you and your professional peers set the agenda and provide the insights and advice! Write your question(s) on the white board outside of each café room before the workshop starts and then either start a conversation, join in or simply take in the great ideas.

Conversation Café: Financing the Funeral Business
Kay Anderson, Live Oak Bank, Wilmington, NC
You might not consider yourself an expert on a topic, but you'll quickly discover that your experiences and those of your peers from across the country and around the world will provide some of the most practical insights and advice you've ever heard. Want to know the truth about buying and selling funeral homes? It's harder than it looks but easier than you think. This cafe covers the basics of the deal for those of us who weren't lucky enough to inherit a business. Think of it as capitalism for caregivers – an introduction to funeral finance, plus a look at some creative approaches for both sides of the table. (1 CE hour)

Conversation Café: Gadgets and Gizmos
James Spellos, Meeting U, Bayside, NY
The wild world of tech innovation has finally reached deathcare. How is your firm taking advantage of it to better serve modern families and operate more profitably? (1 CE hour)

Conversation Café: Pet Services
Tom Flynn, Pet Service Advisors, Hermitage, PA
Discuss pet service options with a funeral director and pet industry professional who have combined their knowledge to create a thriving business that meets the needs of pet parents before and after the death of their beloved pets. Families that entrust their pets to your firm will also entrust their loved ones. Find out how they did it and if it might be right for you. (1 CE hour)